Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
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Unlock cultural insights to shape your brand’s strategy
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At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with CollaboratorAI newsroom
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with CollaboratorAI newsroom
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with CollaboratorAI newsroom
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Review based on a national syndicated rating report for the week ending December 2.
Following a sluggish Thanksgiving week stuffed with preemptions, syndication ratings surged in the session ending December 2.
Dr. Phil (2.9 live plus same day national Nielsen rating, up 26% from the week before) had the largest increase of any syndicated strip and easily extended its winning streak in the talk genre to 117 weeks.
There was a mild surprise in the game show race as usual category topper Family Feud (6.3, up 17%) only finished in a dead heat for second in the genre with Wheel of Fortune (6.4, up 16%), which was just behind Jeopardy (6.4, up 16%).
Most magazines moved sharply higher. Inside Edition (3.1, up 11%) just held off Entertainment Tonight (3.0, up 20%), while not far behind Access (1.2, up 9%) tied TMZ (1.2, up 20%) for third place in the eight show group.
Also coming on strong Daily Mail TV (1.1, up 10%) grew the most of any magazine from last year, improving 10% and matching its season high. Extra (1.0, steady) maintained its rating despite numerous preemptions for NBC’s annual Christmas tree lighting special, while Page Six TV (0.7, up 17%) equaled its best Nielsens of the season.
Other notables in daytime included Ellen DeGeneres (2.4, up 4%) which ran second among talkers behind “Dr. Phil” and landed just ahead of Live with Kelly and Ryan (2.3, steady). In addition Steve (1.4, steady) and Maury (1.4, up 8%) tied for the No. 4 spot out of the 14 talk shows.
Judge Judy (7.6, up 3%), the November sweep champion, improved 6% from last year and continued to outperform all of syndication in households for the 18th straight week. Sister courtroom Hot Bench (2.5, up 4%) ranked as the No. 3 daytime show behind only “Judy” and “Dr. Phil.”
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