Shawn Coyne joins Magid as Senior Vice President of Growth Strategy, Consumer & Commercial Brands

NEW YORK, September 15, 2020 – Magid announces the hiring of Shawn Coyne as Senior Vice President of Growth Strategy in its Consumer & Commercial Brands practice. Based in Atlanta, Coyne joined Magid on September 14, 2020.

“Shawn has a proven track record in strategy and innovation across marketing, brand management, sales, and operations,” said Craig Wax, Executive Vice President and Head of Magid’s Consumer & Commercial Brands practice. “Utilizing his broad base of expertise, he will provide invaluable strategic guidance to the clients we serve.”

Coyne previously held roles with Procter & Gamble in brand management followed by a decade in marketing and sales strategy consulting with McKinsey & Company and Zyman Group. Most recently, he co-managed a strategy consulting firm with his brother, Kevin Coyne. Together they co-authored a book on innovation called Brainsteering: A Better Approach to Breakthrough Ideas.

Coyne holds a bachelor’s degree in Economics from Vanderbilt University, and an MBA in Marketing & Finance from Northwestern University’s Kellogg School of Management.

About Magid
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.