When a retailer needs to optimize positioning with suppliers

When a retailer needs to optimize positioning with suppliers

We were able to deliver insights that a client simply could not get on their own, which allowed this retailer to identify a key strategic opportunity that had not been previously evident.

— Matt Sargent, Magid

THE SITUATION:
———

A Fortune 500 retailer found that it was out of sync with its suppliers and was falling victim to the DTC (direct-to-consumer) trend.

Recognizing this new dynamic meant that they needed to find new, mutually-beneficial business models that would resonate with the goals of their suppliers.

 

 

MAGID APPROACH:
———

Use our history and network to get our client answers

We conducted one-on-one interviews with leaders of suppliers that worked with the client, providing unfiltered direction leading to the development of new areas of opportunity not previously considered.

 

PROJECT DELIVERABLES:
———

» Landscape assessment
» Magid-network stakeholder mapping
» 1:1 interviews with active ideation and validation
» POV with filter levers