At NAB 2025, Magid shared new insights on the future of local broadcasting—and why bold action, not just survival, is needed. A Sobering Reality: The Industry’s “Pyrrhic Victory” At the recent…

At first glance, football and anime seem worlds apart. Until you understand what emotionally drives the fans of each. There are few things in media that feel further apart than football and anime. One is…

In today’s uber-competitive marketplace, offering a great product or service isn’t enough to earn lasting brand loyalty. Emotions drive most purchasing decisions (95% of them, according to Harvard…

While the big national hardware retailers may have near ubiquitous awareness, another segment of the hardware market is far more important to the millions of Americans who are in the trades or are amateur…

Delta Air Lines announced recently that it was suspending its financial guidance because consumers are pulling back on travel given the tariff discussions and uncertainty in the market. A few weeks before…

At Magid, we’ve spent the last 65 years uncovering the secret to understanding consumer behavior and predicting future trends. Our work isn’t just about gathering data – it’s about humanizing it….

In today’s dynamic marketplace, understanding subscriber behavior is vital for businesses relying on subscription models. This is where SubScape comes into play—a groundbreaking approach developed by…

Higher education is at a crossroads. Colleges and universities across the country are grappling with forces that are fundamentally reshaping the academic landscape. Despite a modest 5.5% increase in freshman…