In the world of game development, playtesting is pivotal. Whether you’re a producer or an experienced user researcher, conducting effective playtests can make or break the development process. However,…

Alberto Melgoza, Magid’s Chief Technology Officer and Head of Products, and Steph Smelewski, Product Manager for AI Applications, discuss Magid’s Analyze tool, which is designed to harness the power of AI…

As if your to-do list isn’t long enough, I’m about to add a few more. As my colleague Marisa DeCandido has already written – 2024 was tumultuous. Newsroom leaders were dealing with cuts, growing…

As we step into 2025, consumers across the nation are navigating a dynamic mix of emotions and financial realities. A new presidency has begun, accompanied by promises of major shifts in political and social…

The True Cost of DIY AI Heading into 2025 many businesses are drawn to the idea of building their own AI-powered platforms, convinced it will save money and provide a competitive edge. But here’s the…

Resolutions & Reflections Let’s kick off 2025 by taking a look back at our 2024 goals & actions The new year is a time for reflections & resolutions, so as we embark on 2025, let’s…

There’s no other way to say it: 2024 was a difficult and tumultuous year for local newsrooms. From cost-cutting measures leading to dwindling resources, to journalists leaving the industry due to burnout,…

Consumer Spending Update The 45 Divide Consumers under 45 are confidently stepping into the new year, presenting marketers with opportunities to harness their optimism while also addressing any ongoing…