OTT Executive Podcast » Mike Bloxham on streaming subscriber churn

Mike Bloxham joins OTT Executive Podcast host Brian Mahony to discuss Subscriber Science – the latest Magid research on streaming subscribers and the realities of streaming subscriber churn across the landscape. Together they challenge some of the conventional wisdom about churn, why some churn is more about subscriber attitudes than the service itself, the predictability of churn – and how some churn is directly correlated with business growth and vitality. Watch below or listen on Apple Podcasts.