Prominent gaming industry veteran brings extensive experience in interactive entertainment and technology
LOS ANGELES, May 22, 2023 – Magid today announced that Monika Madrid has been named Vice President of Business Development, Gaming, supporting the company’s growth in the video game and technology space. With a career spanning more than 20 years managing business development, licensing, strategy and marketing, Madrid brings a wealth of expertise to the role.
Prior to joining Magid, Madrid held key leadership positions at renowned interactive entertainment and technology companies including Ubisoft, ILMxLAB/Lucasfilm/Disney, Unity, and Silicon Graphics. During her tenure, she worked with Fortune 100 and CPG clients on solution-based programs targeting game and interactive audiences. She most recently served as part of Verizon’s New Business Incubation team, driving strategy and operations.
“Monika will play a pivotal role as a leader on the Magid Games team, helping shape the overall strategy of our portfolio growth,” said Mike Salmon, Senior Vice President at Magid. “Her exceptional leadership skills and understanding of the interactive entertainment industry make her an invaluable addition to our team, and I couldn’t be more excited to bring her on board.”
Madrid holds a bachelor’s degree in English literature from the University of Southern California. She is based in San Francisco.
Magid is a strategy and consulting firm that helps companies make better decisions and put them into practice. For more than six decades, our courageous thinking has helped hundreds of brands worldwide become an essential part of peoples’ lives – making and sustaining category leaders. With a human-centered approach grounded in psychological and social principles, we leverage years of experience, perspective and foresight to help clients win.