Accomplished strategy and brand leader brings extensive experience with top CPG companies including General Mills, Land O’Lakes and The Schwan Food Company
MINNEAPOLIS, November 2, 2021 – Megan Nightingale has joined Magid’s Executive Leadership team as Executive Vice President, Consumer & Commercial Brands, effective November 1, 2021. Nightingale brings 20 years of progressive leadership experience with top CPG companies where she was responsible for bringing a series of highly visible national brands to market, from concept to launch.
“Consumers’ engagement with brands is at a turning point – the impact of the pandemic has caused a collective shift in how we choose to spend our time and money,” said Brent Magid, President and CEO, Magid. “Megan is joining the Magid team at a crucial time where her expertise in building sustainable strategies that transform businesses will benefit our clients navigating open spaces and opportunities across industries.”
Throughout her career, Nightingale has followed her passion for business growth and specialized in brand management, innovation, business development and client management through her experience in various leadership roles at General Mills, Land O’Lakes, the Schwan Food Company, and the NPD Group. Most recently, she served as General Manager at Ergotron, where she was responsible for leading the company’s education business and leading efforts to bring solutions to new markets like the industrial sector.
“I couldn’t be more excited to join Magid, given the company’s growth trajectory and positive culture, as well as the opportunities we’re seeing in industries like retail, travel and CPG,” said Nightingale. “I look forward to collaborating with our talented team to help solve the business challenges our clients are facing today.”
Nightingale holds a Bachelor of Arts degree in English from Carleton College and an MBA from Cornell University. She is based in Minneapolis.
Magid is a consumer-centered business growth strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.