Magid’s Larson to kick off OTT News Summit

Katie Larson will outline the OTT ecosystem for news organizations, from audience growth, demographics and expectations to evolving market dynamics for content providers and, most important, monetization potential.

Katie Larson, VP of brand strategy and innovation at Magid, will open TVNewsCheck’s OTT News Summit on June 11 at the Microsoft Conference Center in New York.

Larson’s scene-setting session will lay out key elements of the OTT ecosystem for news organizations, from audience growth, demographics and expectations to evolving market dynamics for content providers and, most essentially, monetization potential. She’ll draw on Magid’s latest OTT market data for local and national news organizations venturing into the space.

“Katie’s insights and Magid’s data are the perfect launching point for TVNewsCheck’s first OTT News Summit,” said Kathy Haley, publisher and co-founder of TVNewsCheck. “Katie will share with news organizations the audience and market bearings they need to shape an OTT strategy, as it has become a platform that no one can afford to ignore.”

At Magid, Larson works on developing brand extension strategies across digital and social platforms including OTT, helping media clients understand user expectations on each platform. Prior to Magid, she managed the video operations group for the Speed Channel, a division of Fox Sports Media Group, where she oversaw the production and distribution of long- and short-form video content.

TVNewsCheck’s OTT News Summit will explore all elements of the OTT value chain for news organizations. Sessions will cover local and national news content; back-end technology; product design and user experience; measurement; discovery and monetization. It aims to empower news organizations to frame and refine their deployment strategies on OTT, a rapidly expanding platform essential to reaching audiences, especially younger viewers.

The Summit is presented in conjunction with Sports Video Group.

To register for the OTT News Summit, click here.

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