MINNEAPOLIS, June 25, 2020 – Magid announces the hiring of Marissa Nelson as Senior Consultant, Local Media. Nelson joins Magid on July 13, 2020, following nearly 10 years with Canadian Broadcasting Corporation (CBC) and various leadership roles in television, radio, digital and newspaper organizations.
Nelson most recently served as Senior Managing Director for CBC, Local, where she was responsible for overseeing all TV, radio and digital operations for 8 local stations, including the largest market in Canada (Toronto) and the nation’s capital (Ottawa). Her accomplishments there include growing audiences to all-time highs and launching new multiplatform stations in new markets from the ground up. Prior to her role in local media, Marissa led all digital news efforts across the network for CBC.
“Marissa is an innovator in media, with a strong background in ‘doing’ and executive leadership across TV, digital, radio and print. She has dedicated her career to helping media companies re-imagine themselves for the digital age with a great track record of success. I’ve had the pleasure of seeing it first-hand. Her combination of skills and experience across platforms is quite rare, and we couldn’t be happier for Marissa to bring this insight to bear for our clients,” said Jaime Spencer, Executive Vice President, Head of Local Media at Magid.
Prior to her years at CBC, Nelson was an editor and reporter for the Toronto Star and also previously worked as a reporter for the Hamilton Spectator and London Free Press.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.