Magid knows local broadcasting » in a post-linear landscape

Where do local broadcasters fit in the post-linear landscape? While linear television still makes up a significant portion of revenue, there is no longer one primary source for consumers to access news and information. In fact, recent Magid research shows that the current media audience, particularly Millennials, is very fragmented across platforms.

Magid’s Jaime Spencer and Katie Larson look beyond linear to examine how broadcasters can use their platforms and their brands to engage local markets, aside from simply content.