Launching a platform: how Magid helped build a premiere streaming service

Launching a new streaming service in a crowded market is no small feat, but our client managed to stand out thanks to a strategic partnership with Magid. From the very beginning, Magid played a critical role in shaping the platform, ensuring that it resonated with consumers and carved out a unique space in the competitive OTT landscape.

Magid’s involvement spanned across the entire development process. They began by identifying unmet consumer needs, uncovering a white space in the market that our client could uniquely fill. With this foundation, Magid helped design a distinctive user experience that set them apart from other streaming services. The team also innovated the ad units, created various pricing tiers, and validated the stronger interest in ad-supported video on demand (AVOD).

In addition to these strategic developments, Magid led the beta trials and gathered immediate customer feedback, ensuring that their launch was both smooth and impactful. As a result, our client was able to vet top-tier and second-tier categories effectively, emerging with a breadth of ideas that aligned with the brand’s vision. These ideas were then mapped against a prioritization matrix, laying the groundwork for a successful concept development stage.

The outcome of this partnership was impressive: approximately 20 lead ideas across five categories were assessed quantitatively before moving forward, ensuring that our client was well-positioned to captivate audiences and thrive in the competitive streaming environment.