Here’s why Roku might be heading toward an initial public stock offering

As internet television company, Roku, approaches a crucial junction, Magid’s expert Mike Vorhaus comments on its opportunities moving forward.

For the last 15 years, Internet television company Roku Inc. has done one thing and done it well.

Its streaming sticks, boxes and software make it easy and enjoyable to watch Internet content on a television — a seemingly simple task, but one that its largest rivals have struggled to perfect.

“I like to call Roku the Little Engine That Could in that I always see it come out on top of other devices like AppleTV or Chromecast,” said Mike Vorhaus, president of Magid Advisors, a consumer research firm.