Magid knows games as a relationship » community 

From macro communities on Reddit to micro communities made up of your IRL (or not) friends, gaming is heavily influenced by how players engage with others, inside and outside of the game itself.

New Magid data shows that 43% of live service players cite genre as the top reason they started playing their favorite game, while 42% say it’s because their friends were talking about it or playing it.

The parity of community and genre in game choice reflects a huge shift in the gaming industry. In this first video of the Magid Games as a Relationship series, Mike Salmon and Matt Bertz dive into the topic of community. Watch below.

Did you miss our intro video on this series? See it here.

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Download the complimentary slides from this video.