Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
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At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with CollaboratorAI newsroom
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with CollaboratorAI newsroom
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with CollaboratorAI newsroom
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Entertainment Tonight (2.0 live plus same day national Nielsen rating, up 5% from the week before) was the only magazine and the sole top tier first-run syndie scoring a week to week increase in the session ending July 25. “ET” averaged about 3.0-million daily viewers.
The Tokyo Olympics, which began on July 23, took a blowtorch to the week’s ratings. Besides the stronger-than-usual competition, the games caused massive preemptions on NBC affiliates. In addition programming on most networks did not air for more than an hour on July 20 due to coverage of the launch of Blue Origin’s New Shepard rocket.
Among the quiz and give-away programs Jeopardy (4.7, down 2%) slipped with Good Morning America anchor Robin Roberts reading the answers. Family Feud (5.5, unchanged) remained the genre leader.
In daytime Live with Kelly and Ryan (1.7, steady) finished first in talk for the 11th week in a row and forged ahead 14% in the advertiser-coveted W25-54 demographic. Reruns of Dr Phil (1.4, down 7%) took second.
Also worthy of note: sophomore Tamron Hall (0.7, steady), which was in repeats on four of the five days, tied the long-running Ellen DeGeneres (0.7, down 13%); and top ten newcomer Drew Barrymore (0.5, steady) matched veteran Dr Oz (0.5, steady) for a second straight week.
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