Explore 2024 Consumer Trends and What’s Next for 2025

Consumer Spending Update

The 45 Divide

Consumers under 45 are confidently stepping into the new year, presenting marketers with opportunities to harness their optimism while also addressing any ongoing concerns.

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Financial Hope vs. Emotional Decline

Persistent 2024 consumer optimism

A consistent consumer theme throughout 2024 was one of financial hope despite personal struggle. Although the year presented emotional challenges, consumers have maintained a positive outlook on their financial prospects for 2025.

Take a look at more top consumer trends from this past year on our interactive consumer insights dashboard:
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Consumer Confidence

Navigating uncertainty in 2024

Inflation was a major driver of consumer uncertainty this year. Compared to 2023, more than one-third of people felt they were financial worse off. Nearly half, however, have predicted financial improvement in 2025.

With inflation having eased and a new administration launching next year, we will be closely monitoring updates to consumer sentiment. Stay tuned!

Stories We Found Interesting:

• ​Inflation Reading Lowest Since May – CNBC
• Starbucks Workers Go On Strike – NY Times
• Consumer Outlook is on the Rise – University of MI
• Wall Street’s Market Forecasts for 2025 are out – Bloomberg

From all of us at Magid, have a wonderful new year! 

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Our experts help our clients 1) understand the world, 2) understand their world, and then 3) do something about it. Our services are Insights, Data Products, Solutions, and Activations. Our approach is Courageous Thinking. Our clients are business leaders in consumer intelligence and workflow solutions (departments including Marketing, Research, C-suite) across Media & Entertainment (including information content born of our News & Information expertise), Consumer Products & Services (with specialty categories such as Retail), and Gaming.© 2025 Magid. All Rights Reserved.