Consumer attitudes and buying behavior shift following COVID-19 surge in Texas | Infographics
Magid Advertising Performance insights show consumer attitudes and buying behavior pre- and post-COVID-19 surges in Texas Wave 2: insights fielded June 2020 As COVID-19 cases surge in states like Texas,…
The valued dependency of local television news
When disaster strikes a community – a hurricane hits the coast, wildfires rage – people turn to and depend on their local TV station’s newscast to provide them with the information they need to know….
“Dr. Phil” widens lead over largely steady talkers, “Kelly Clarkson” climbs
Review based on a national syndicated rating report for the week ending July 12, 2020. For the fourth week in a row Dr. Phil (six week high 2.0 live plus same day national Nielsen rating, up 5% from the week…
Reducing Friction and Elevating the Guest Experience in Hotels
This post is an original commentary on the guest experience which appears on Hotel Executive. Even prior to COVID-19, the travel experience has always had it stress points, commonly referred to as…
All rise for daytime leaders “Judge Judy” and “Hot Bench”
Review based on a national syndicated rating report for the week ending July 5, 2020. For the fourth week in a row court shows Judge Judy (5.6 live plus same day national Nielsen rating, steady with the…
COVID-19 Travel Industry Research » Consumer Insights Tracker Infographics
COVID-19 Travel Industry Research from Magid reveals low brand trust Wave 2: insights fielded June 2020 For the travel, hospitality and leisure sector, brand trust continues to deteriorate while consumers…
CPG packaging and the great brand switching of 2020
Two major factors are driving the great brand switching of 2020 – impacting the world of CPG packaging. First, brand share and loyalty are eroding amidst significant switching behaviors brought about…
COVID-19 Food & Beverage Consumer Insights for Retail and CPG | Infographics
Fundamental shifts in purchasing behavior are emerging during the coronavirus pandemic, suggesting that previously preferred brands and retailers are being displaced, bringing opportunities to gain and/or…
“Tamron Hall” heats up in first summer week
Review based on a national syndicated rating report for the week ending June 28, 2020. With just two original shows and three encore episodes hot newcomer Tamron Hall (0.8 live plus same day national…
The what, why and when of co-creation qualitative research
In this piece originally published late 2019 for Magid Mentions, our own Jennie Finerty explains the what, why and when of a co-creation session. To address how to conduct effective research in the…