The Difference Between Smart AI Tools and Skilled AI Tools
Most AI tools are built to be helpful. They’re pocketknives. Handy, versatile, and capable of a little bit of everything. But in professional environments, “a little bit of everything” rarely gets the…
How Podcasters Are Using Collaborator Publisher to Create Smarter, Faster, and Better Content
For podcasters, creativity isn’t the problem. Time is. The process of researching, scripting, recording, editing, and promoting a show has become more than a full-time job. That’s why we built…
From Chaos to Cohesion: How To Master Brand Voice with AI
Any brand can be loud. The real challenge isn’t being heard in the AI era. It’s being understood. Magid research shows that brands with multiple voices across platforms cause confusion and distrust….
Magid Monthly
News from the premier consumer intelligence & business solutions company. Magid Monthly » October 2025 edition This month’s focus is on the Content Creation challenges for your…
Why Content Creation in the AI Era Still Needs a Human Touch
AI content creation is changing at every level. Newsrooms, marketing teams, corporate comms, individual creators. The promise is speed, efficiency, and scale. But there’s a catch. Too many teams are finding…
The Unrealistic Expectations Facing Content Creators (and a Smarter Way Forward)
Content creators have heard it all: The benefits of great content are clear. Visibility, engagement, trust. But the expectations? Moving target. Here’s the paradox. Quality, original content takes…
How Brands Can Avoid “Surprises” and “Voice Drift” in the AI Era
Surprises aren’t always delightful. Especially when it comes to branding. A social post that sounds off. A headline that doesn’t feel like you. An email where the tone drifts just enough to make readers…
5 Ways the Happiest Content Creators Are Using AI
You could say most of the news about AI so far has been rather mixed: increases in productivity but also uncertainty around adoption and questions around security, etc. When used correctly, AI isn’t…
The Collaborator Advantage: Precision, Power, and Professionalism
Successful content organizations—be they marketing, entertainment content or news—need to produce a lot of content to feed the requirements of today’s landscape. That makes the demands on…
Doing More with the Same: A Smarter Path Forward for Public Media
Local stations are the backbone of public media—deeply embedded in their communities, telling stories that matter, and serving as trusted sources in an increasingly fragmented media landscape. But despite…