Magid knows games as a relationship » content
Content is still king – players of live service games expect new content to be delivered monthly or even weekly. From competitive tier resets to character additions, newly available content is critical. 45%…
Syndication Ratings Ratchet Up
Review based on a national syndicated rating report for the week ending November 20, 2022. A bevy of big syndicated shows scored their most boffo ratings of the season in the session ending November 20. The…
Consumer motivations in 2023: a paradigm shift for experiential brands
Marketers are on the edge of their proverbial seats. They see the travel sector holding onto its post-pandemic resurgence. Record holiday spending despite inflation. But most companies across diverse…
Election Coverage Stalls Daytime
Review based on a national syndicated rating report for the week ending November 13, 2022. Preemptions for President Biden’s November 9 press conference on the midterm election and enormous increases in…
Magid explores improving trust in local journalism with RTDNA (part II)
Bill Hague, Executive Vice President at Magid, continues exploring the topic of improving trust in local journalism with two members of the Radio Television Digital News Association (RTDNA) board of…
Magid explores improving trust in local journalism with RTDNA
Bill Hague, Executive Vice President at Magid, explores the topic of improving trust in local journalism with two members of the Radio Television Digital News Association (RTDNA) board of directors: Ellen…
“Jennifer Hudson” Ties for Rookie Lead
Review based on a national syndicated rating report for the week ending November 6, 2022. New talk show entry Jennifer Hudson (0.7 live plus same day national Nielsen rating, up 17% from the week before) hit…
Magid knows media ad sales » managing macroeconomic headwinds
Q3 earnings reports from media companies have made it clear, building a sales brand has become more important than ever. With many factors media properties cannot control such as macroeconomic headwinds and…
Magid knows » executive communication coaching
The inability to articulate a message can have a direct impact on a company’s bottom line. Although executive communication coaching will help you nail the presentation, impress on analyst day, or close the…
World Series Slows Syndies
Review based on a national syndicated rating report for the week during the World Series ending October 30, 2022. Extra (0.6 live plus same day national Nielsen rating, up 20% from the week before)…