Announcing AccuracyCheck: The First AI Hallucination Detector for Newsrooms
Journalists are stretched thin. AI can give them back time to focus on quality storytelling and community impact by taking care of routine tasks. It seems like a perfect match. However, without…
When Emotions Lead, Audiences Follow
How Emotion, Empathy, and Intelligence Are Fueling the Next Era of Media Strategy At this year’s CTAM Think conference, Magid’s Jill Rosengard Hill, an expert in media and consumer research, had the…
Why Humanized Data Wins: Connecting Authentically with Diverse Audiences
The brands that resonate with multicultural consumers don’t just speak—they listen, understand, and represent. Understanding the Power of Representation What happens when a brand truly reflects the lived…
Primacy and Indispensability: 2 Metrics Essential to Understanding Subscriber Loyalty and Churn
The churn conversation needs a new lens. For years, industry conversations about subscriber loyalty and churn in streaming have focused on one side of the equation: the behavior of subscribers. How likely are…
Brand Partnerships Strategy: Finding the Right Fit Through Emotional Connection
Brand collaborations are everywhere. This year alone, we’ve seen notable announcements: Nike x SKIMS, Target‘s dual brand partnerships with Champion and Warby Parker, and Lululemon‘s…
Broadcast TV’s Crossroads: Why Magid Says “Don’t Conflate Static with Strong”
At NAB 2025, Magid shared new insights on the future of local broadcasting—and why bold action, not just survival, is needed. A Sobering Reality: The Industry’s “Pyrrhic Victory” At the recent…
Magid’s EmotionalDNA® Reveals a Hidden Thread Between Football and Anime Fandom
At first glance, football and anime seem worlds apart. Until you understand what emotionally drives the fans of each. There are few things in media that feel further apart than football and anime. One is…
The 95% Factor for Marketers: The Untapped Power of Emotional Branding
In today’s uber-competitive marketplace, offering a great product or service isn’t enough to earn lasting brand loyalty. Emotions drive most purchasing decisions (95% of them, according to Harvard…
Who’s winning in specialty hardware retail?
While the big national hardware retailers may have near ubiquitous awareness, another segment of the hardware market is far more important to the millions of Americans who are in the trades or are amateur…
What’s Really Going on With Delta Air Lines?
Delta Air Lines announced recently that it was suspending its financial guidance because consumers are pulling back on travel given the tariff discussions and uncertainty in the market. A few weeks before…
