Unlock the Power of Hispanic Consumers: Insights for Marketers
Many brands are missing the mark with Hispanic consumers. Marketing budget allocation is often low, Many brands are missing the mark with Hispanic consumers. Marketing budget allocation is often low,…
Debunking the “Faster Horse” Consumer Research Myth
“If I had asked people what they wanted, they would have said a faster horse.” This Henry Ford quote is often used to argue against investing in consumer research, implying that consumers can only…
Unpacking OpenAI’s New “o1” Model (aka Strawberry) and Chain-of-Thought (CoT)
Recently, OpenAI introduced a new model dubbed “o1,” and it is making waves. Aimed at addressing complex logical reasoning and multi-step problems, the “Strawberry” model seems to utilize a technique…
EV = Emotional Value
What’s become hotter than Electric Vehicles? Emotional Value: the most important EV! Increasingly, brand separation both in terms of brand power and financial performance, is being driven by the…
Gen Z: The Power of Brand Authenticity
The Digital Divide has officially been bridged – there is no blurred line between the Digital and Physical world, experiences, and relationships. Gen Z experiences these worlds equally, with equal…
Nike’s valuable lesson for media brands about empowering community
When brands embrace community values, customers feel more emotionally connected and appreciated, which boosts their trust, loyalty, and investment in the brand. We’ve heard this time and time again from…
The Magid Monthly
The Magid Minute Your Executive News brief for July Insight of the Month – Gen Z: Minds on the Money: Gen Z demands real value, transparent communication, and immediate rewards from brands, with a…
Gen Z: What Brands Get Wrong and How to Connect
In a constantly shifting digital landscape, understanding the nuances between generational behaviors is crucial for effective marketing. Gen Z is often conflated with the older generation, Millennials, with…
Facing Reality at StreamTV Show 2024: Market Fundamentals, Monetization, and the Evolving Landscape of FAST Channels
We recently attended the StreamTV Show in Denver, CO, held from June 24-26, 2024. The event featured a variety of sessions focused on key areas such as Advertising, Monetization, Product/UX, and FAST Channels…
Gen Z: Minds on the Money
Shifting Spending Patterns & Priorities You may be asking, “What does Gen Z want from us?” In a sea of options, what makes Gen Z choose their brands? Follow the money. Gen Z is the smartest,…