Breaking Internal Silos: Why Shared Marketing Strategy Is the Real Competitive Advantage
Key Takeaways: Large organizations rarely suffer from a lack of ideas. They get tangled from too many interpretations of the same idea. Marketing is working from one brief. Creative is reacting to another….
There is a Content Crisis. But Not Everyone is Unhappy.
In an era of relentless noise and shrinking margins, content creators face a brutal paradox: you are expected to produce more content, at a higher quality, across more platforms, with fewer resources. The…
There’s Magic in the Middle: Why Your Current Data Strategy Is Failing Your Business
In consumer strategy, we are seeing a dangerous pendulum swing in how companies leverage data and insights. Most businesses are currently trapped in one of two scary extremes, and both are costing them…
Solving the AI Disconnect Between Executives and Employees
Key Takeaways: A January 21st Wall Street Journal article by Conor Grant highlighted a frustrating reality: while the C-suite is bullish on AI, the average employee feels unconvinced. There is a massive…
The Illusion of Progress: How Modern Marketing Is Getting It Wrong in the AI Era
Key Takeaways: The right AI strategy sharpens thinking instead of replacing it. Marketing has never moved faster. Campaigns launch in days instead of weeks. Content is produced at industrial scale. AI can…
Beyond the Hype: Why the Future of Enterprise Growth is Human-Centric AI
Last month, software investor Thoma Bravo brought together leaders from across their portfolio and the broader industry to examine how AI is reshaping enterprise software. Read their summary here. All we can…
Hit Shows Are Made Over Seasons, Not Overnight
Key Takeaways: The fate of an entire season used to rest on the pilot. The destiny of the second season would hinge on the performance of the first. Nielsen and ComScore ratings were often the primary…
Using AI in Journalism: Magid’s Perspective on What Matters Most
Key Takeaways: The Future of AI in Journalism The conversation around AI is shifting from “replacement” to “amplification.” Based on the insights shared during a recent Emerson College…
Five Ways to Use AI to Improve Your Marketing Strategy
Key Takeaways: Strategy is supposed to be a company’s starting line. But for most organizations, it’s the biggest slowdown in the entire workflow. Marketing briefs take weeks, because insights pile up….
Stop Adapting to AI Tools. It’s Time Your AI Tool Adapted to You.
Key takeaways: Marketing teams today aren’t struggling because they lack tools. They’re struggling because too many tools force them into someone else’s workflow. General-purpose AI feels like that:…