The TV bundle is back

Facing saturation in the U.S., most major streamers are launching cheaper ad-supported streaming tiers, and are beginning to bundle their offerings — often the cheaper plans — with other subscriptions to…

“ET” Leads Magazine Movers

Review based on a national syndicated rating report for the week ending May 8, 2022. Entertainment Tonight (2.2 live plus same day national rating, up 16% from the week before) was the Nielsen star among…

Wall Street drives streaming’s pivot to ads

Netflix’s market swan dive and CNN+’s sudden death underscore a fundamental shift in the streaming economy toward ad-supported services. Why it matters: For years Wall Street has rewarded…