Searching for inspiration: 2018 behavioral trends on YouTube
Magid was commissioned to support Google’s study on “The Role of Digital Video in People’s Lives.” This is an excerpt from an AdWeek article titled, “Notable 2018 Behavior Trends on…
The Digital Video Series: Millennials | Infographic
Younger millennials welcome social media video viewing This week, we’re looking at digital video viewers. Each day, we’ll feature a different demographic to better understand how various age groups engage…
Subscription retailers’ expansion strategy? Holiday gift-giving
Giving a subscription allows a single gift to stretch well into the future, and they are becoming increasingly popular: 32% of shoppers have received a subscription as a gift, and 44% are at least…
Just How Bleak Is The Future Of Traditional TV?
As cord-cutters grow in number, canceling their traditional cable and satellite services, the outlook for traditional TV is going from bad to worse, according to an extremely daunting article about the future…
Coming soon to a mall near you…a Facebook store
Facebook is wading into the brick-and-mortar retail world, with shops that will spotlight small businesses using Facebook and Instagram to grow sales. Facebook is stepping over the invisible line dividing the…
Mattress industry caught napping as Amazon makes stealth move into its market
Amazon has quietly entered the crowded mattress-in-a-box market with two new offerings that undercut its more established competitors. An AmazonBasics memory foam mattress made its debut in early October. A…
Amazon’s private label apparel is struggling
Thanks to physical locations, apparel private labels from retailers like Target, Macy’s and Walmart have an edge over Amazon. For years analysts have expected Amazon apparel sales to bypass market…
How Advertisers Are Using Twitch To Reach People Who Hate Ads
If Amazon-owned Twitch reaches its goal this year of – according to Bloomberg – doubling its ad sales revenue to $1 billion, it has quite a lot to offer but a lot it must still do. On the plus side,…
TV stations join digital gold rush
The explosion of demand for video production is creating a new business for an unlikely source: local TV stations. Broadcasters such as Gannett spinoff company Tegna, Sinclair Broadcasting, Tribune and the…
Meal kit subscriptions grew 67% over the past year: report
Dive Brief: During the past 12 months, meal kit subscriptions have grown 67%, according to a report by Magid. The research found subscriptions went up because of an emphasis on convenience, as well as the…