Magid’s Bill Bird to present at Goldman Sachs Communacopia Conference

NEW YORK, August 22, 2019 – Magid’s Bill Bird, Managing Director – Strategic Consulting, will present at the 28th annual Goldman Sachs Communacopia Conference in New York on Wednesday, September 18, 2019 at 8:50 AM E.T.

Bird’s presentation will provide an unprecedented look at the future through the behaviors of our newest media generation, 8- to 12-year-olds, while also examining the shifting demographics of key media consumption over time. The session is titled The Shifting Media Landscape: Cord Cutting, Sports Betting, Smart Speakers and more, and will feature a data-rich discussion around changing consumer behaviors and expectations – and what the trajectory tells us about the future.

Communacopia is a top executive conference comprised of industry-leading companies within the Media, Telecom and Communications space. This year’s conference will be held on Tuesday, September 17 through Thursday, September 19.

About Bill Bird
Bill Bird leads Magid’s Global Media & Entertainment consulting practice where he advises management teams on strategy, major revenue initiatives, and ways to drive shareholder value. Bill has extensive experience in growth strategy, brand extensions, content strategy, product innovation, digital strategy, sales and marketing effectiveness, and corporate development.

Bill has over twenty years of experience analyzing and advising companies involved in consumer facing media, technology, and business services. Bill’s capital markets perspective brings a unique lens to Magid’s client work in helping companies translate growth strategy to enterprise value.

Prior to Magid, he worked at Activate, Lazard, Citigroup, and Merrill Lynch. Bill has been recognized by The Wall Street Journal as a Master Stock Picker and The Best on the Street. He was also named to the Institutional Investor All-American Research Team for 11 years.

About Magid
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.