The True Cost of DIY AI Heading into 2025 many businesses are drawn to the idea of building their own AI-powered platforms, convinced it will save money and provide a competitive edge. But here’s the…

Resolutions & Reflections Let’s kick off 2025 by taking a look back at our 2024 goals & actions The new year is a time for reflections & resolutions, so as we embark on 2025, let’s…

There’s no other way to say it: 2024 was a difficult and tumultuous year for local newsrooms. From cost-cutting measures leading to dwindling resources, to journalists leaving the industry due to burnout,…

Consumer Spending Update The 45 Divide Consumers under 45 are confidently stepping into the new year, presenting marketers with opportunities to harness their optimism while also addressing any ongoing…

Consumer Spending Update The 45 Divide As the new year approaches, explore how consumer spending trends are shaping up differently across age groups, with notable divides in priorities…

We shape business strategies with prescriptive consumer intelligence and provide the activation tools you need for immediate results. As a valued associate, you are receiving our monthly take on what…

For their recent Holiday campaign, Coca-Cola brought together three AI studios (Secret Level, Silverside AI and Wild Card) to work on three commercial versions, reportedly using the models Leonardo, Luma and…

As we approach 2025, consumers are evolving, and businesses must adapt to these changes to succeed. The Magid Consumer Zeitgeist Report offers essential insights into this transformation, revealing a…