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Brand Partnerships Strategy: Finding the Right Fit Through Emotional Connection
Brand collaborations are everywhere. This year alone, we’ve seen notable announcements: Nike x SKIMS, Target‘s dual brand partnerships with Champion and Warby Parker, and Lululemon‘s…

Broadcast TV’s Crossroads: Why Magid Says “Don’t Conflate Static with Strong”
At NAB 2025, Magid shared new insights on the future of local broadcasting—and why bold action, not just survival, is needed. A Sobering Reality: The Industry’s “Pyrrhic Victory” At the recent…

Magid’s EmotionalDNA® Reveals a Hidden Thread Between Football and Anime Fandom
At first glance, football and anime seem worlds apart. Until you understand what emotionally drives the fans of each. There are few things in media that feel further apart than football and anime. One is…

The 95% Factor for Marketers: The Untapped Power of Emotional Branding
In today’s uber-competitive marketplace, offering a great product or service isn’t enough to earn lasting brand loyalty. Emotions drive most purchasing decisions (95% of them, according to Harvard…

Who’s winning in specialty hardware retail?
While the big national hardware retailers may have near ubiquitous awareness, another segment of the hardware market is far more important to the millions of Americans who are in the trades or are amateur…

What’s Really Going on With Delta Air Lines?
Delta Air Lines announced recently that it was suspending its financial guidance because consumers are pulling back on travel given the tariff discussions and uncertainty in the market. A few weeks before…

How Humanized Data is Revolutionizing Business Strategy in 2025: A Conversation with Brent Magid, CEO
At Magid, we’ve spent the last 65 years uncovering the secret to understanding consumer behavior and predicting future trends. Our work isn’t just about gathering data – it’s about humanizing it….

Unlocking the Future of Subscription-Based Services with SubScape
In today’s dynamic marketplace, understanding subscriber behavior is vital for businesses relying on subscription models. This is where SubScape comes into play—a groundbreaking approach developed by…
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