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Product + Content Development

Drive innovation with Magid’s expert product development and market-driven content strategies.

Transform your ideas into market-leading products and content

In the always-on world of product and content development, innovation and optimization are key. Our comprehensive services provide the expertise and strategies needed to develop captivating products, optimize resources, and ensure your intellectual property thrives.

Product Development

Innovate and captivate the marketplace with expert-driven product development designed to propel demand.

Resource Optimization

Maximize resource efficiency and achieve impactful results with deep insights-driven resource optimization strategies.

IP Expansion

Grow and protect your intellectual property strategically, ensuring valuable assets contribute to long-term growth.

Series Maintenance

Achieve sustained success and engagement for your series with comprehensive maintenance and content updates.

Experience Evaluations

Enhance customer experiences at every stage of the funnel. From playtesting games and accessible pilot programs to engaging packing, it adds up to increase overall satisfaction.

Content Optimization

Magnify content reach and performance with tailored strategies for audience engagement and measurable results.

Content Assessment, Analysis and Strategy

Employ a detailed content assessment to craft compelling strategies that resonate with audiences and drive impact.

Magid knows Product + Content Development

Stop Voice Drift in the AI Era

Collaborator Publisher keeps your brand voice consistent across channels, protecting against surprises and helping teams create fast, accurate, and on-brand content every time.
Protect your voice

Local TV: Don’t Mistake Static for Strength

Audience habits are shifting fast. Magid shows how broadcasters can stay relevant, reclaim distinctiveness, and lead local TV with bold, consumer-driven strategies.
Read on

AccuracyCheck: AI You Can Trust

Collaborator’s AccuracyCheck flags hallucinations and ensures near-zero errors, letting journalists save time while maintaining complete confidence in every story they publish.
See AccuracyCheck

Beyond GPT-5: Connection That Counts

GPT-5 is powerful, but Collaborator goes further—delivering accurate, emotionally resonant, brand-aligned content that builds trust and real audience connection.
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The Scalpel, Not the Pocketknife

Generic AI is too blunt for content pros. Collaborator delivers precision, safety, and brand-aligned outputs—built for creators, not consumers.
Learn More

5 Ways AI Makes Creators Happier

From publishers to podcasters, discover how Collaborator helps content teams lighten workloads, spark creativity, and bring joy back into storytelling.
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Latest News + Insights

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Yours Doesn’t Work Like Ours: The Collaborator Difference in Content Creation Solutions

“The differentiator won’t be who uses AI, but who uses it well — and understands its limits.” You’ve tried the shortcuts. But they’re not shortcuts after all. You’ve had your intern…

By Brent Magid | 12/23/25

Marketing Isn’t Broken. It’s Just Not Listening to People.

Open your email. Open any social app. Turn on the TV. What do you see? Ads. Influencers. Sponsored posts. Commercials. More ads. And most of it, if we’re being honest, blends together into one giant,…

By Magid | 12/10/25

Winning Attention with Emotion: Jill Rosengard Hill’s Takeaways from CTAM 2025

Every year, CTAM brings together the sharpest minds in cable, streaming, and entertainment marketing. The people who live at the center of one of the most competitive battlegrounds in media. The fight for…

By Jill Rosengard Hill | 12/08/25

Customers are constantly evolving.

Together, we help shape the human experience. Uncover ideas to craft strategies to get ahead and stay there.

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