About Us
Not only have we walked in our clients’ shoes, but we’ve studied their industries and consumers for decades. Leveraging this experience and expertise with our unique foresight, we guide our clients to win.
Empowering businesses with bold insights and solutions
Our Services are Insights, Data Products, Solutions, and Activations.
Our Approach is Courageous Thinking.
Our Clients are business leaders in consumer intelligence and business operations and marketing activations (departments including Marketing, Research, C-suite) across Media & Entertainment (including content born of our News & Information expertise), Consumer Products & Services (with specialty categories such as Retail), and Gaming.
Our proprietary knowledge core
Our knowledge runs deep. We have been studying what makes humans tick for decades and specialize in crafting solutions tailored to your unique business needs. Our expert team delivers deep insights through meticulous research, empowering you to make informed decisions and drive growth. Whether you’re in Media + Entertainment, Consumer Brands + Services, or Gaming, our customized analyses provide actionable intelligence to elevate your strategies and performance.
Transform insight into action
With Magid, unlock the full potential of humanized data to drive your business forward. As the premier consumer intelligence and business solutions company, we empower you to deeply understand your audience. Through our activation strategies, we help you craft experiences and content that resonate and deliver tangible results.
Together, let's overcome challenges and transform opportunities into success stories.
Unlock brand insights with Brand eDNA®
Elevate your content with Collaborator Professional
Corporate Offices
Our team consists of over 100 professionals across the country who come from the disciplines we serve and have walked in your shoes. With hubs in New York, Los Angeles, Minneapolis and Iowa, as well as satellite offices, we are never very far away.
Iowa
Cedar Rapids, IA 52402
Minneapolis
Suite 630
Minneapolis, MN 55437
New York
Suite 3101
New York, NY 10017
Los Angeles
Suite 1840
Sherman Oaks, CA 91403
Career opportunities
Chart your professional voyage with Magid, where collective success and individual passion converge. We’re always on the lookout for curious minds and spirited innovators to join our ranks. Curious about shaping the future with us? Delve into the spirit of Magid on our Careers page.
Latest News + Insights
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Magid Knows Playtesting: Best Practices from Magid’s Games Team
In the world of game development, playtesting is pivotal. Whether you’re a producer or an experienced user researcher, conducting effective playtests can make or break the development process. However,…
Magid’s AI experts discuss how newsrooms can “uplevel” their journalism quality with Collaborator’s Analyze
Alberto Melgoza, Magid’s Chief Technology Officer and Head of Products, and Steph Smelewski, Product Manager for AI Applications, discuss Magid’s Analyze tool, which is designed to harness the power of AI…
5 Things News Leaders Should Start Doing (if they haven’t already) in 2025
As if your to-do list isn’t long enough, I’m about to add a few more. As my colleague Marisa DeCandido has already written – 2024 was tumultuous. Newsroom leaders were dealing with cuts, growing…