About Us
Not only have we walked in our clients’ shoes, but we’ve studied their industries and consumers for decades. Leveraging this experience and expertise with our unique foresight, we guide our clients to win.
Empowering businesses with bold insights and solutions
Our Services are Insights, Data Products, Solutions, and Activations.
Our Approach is Courageous Thinking.
Our Clients are business leaders in consumer intelligence and business operations and marketing activations (departments including Marketing, Research, C-suite) across Media & Entertainment (including content born of our News & Information expertise), Consumer Products & Services (with specialty categories such as Retail), and Gaming.
Our proprietary knowledge core
Our knowledge runs deep. We have been studying what makes humans tick for decades and specialize in crafting solutions tailored to your unique business needs. Our expert team delivers deep insights through meticulous research, empowering you to make informed decisions and drive growth. Whether you’re in Media + Entertainment, Consumer Brands + Services, or Gaming, our customized analyses provide actionable intelligence to elevate your strategies and performance.
Corporate Locations
Our team consists of over 100 professionals across the country who come from the disciplines we serve and have walked in your shoes.
With hubs in New York, Denver, Chicago, Los Angeles, Minneapolis and Iowa, as well as satellite offices, we are never very far away.
Minneapolis Headquarters
Suite 350
Minneapolis, MN 55437
212.515.4520
Career opportunities
Chart your professional voyage with Magid, where collective success and individual passion converge. We’re always on the lookout for curious minds and spirited innovators to join our ranks. Curious about shaping the future with us? Delve into the spirit of Magid on our Careers page.
Latest News + Insights
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Magid at The NAB Show 2026
Our COO Jaime Spencer revealed that the media industry has entered a “context era” where emotional resonance—specifically passion, intention, and efficiency—has superseded scale and…
The Journalist’s Dilemma: Why the Best AI Tools are Built in Newsrooms, Not Labs
The Internet is currently drowning in a sea of synthetic. If you’ve spent any time online lately, you’ve felt it: that creeping sensation that the article you’re reading was birthed in a sterile server…
3 Things That Make Collaborator Publisher the Antidote to “AI Slop”
Key Takeaways — There’s no shortage of AI tools right now. Every platform promises faster content, better copy, smarter automation. And to a degree, they might deliver. But anyone actually using these…