Brewing success: how Magid helped a top 10 brewery strengthen its brand

In the fiercely competitive craft beer market, standing out is crucial not just for growth, but for survival. One of the top 10 breweries in the United States recognized the need to better appeal to its core, loyal customers while also attracting new consumers. With an eye on future success, they partnered with Magid to determine the optimal brand positioning that would resonate with current and potential customers alike.

Magid designed a multi-phase approach leveraging both qualitative and quantitative research. The goal? To understand how consumers interact with beer brands, what drives their loyalty, and how this brewery could authentically relate to its audience. Through in-depth consumer insights, Magid explored the connection between beer flavors and brands, including seasonal and limited-edition varieties, and verified the lifestyles of the brewery’s core consumer base.

The findings were compelling. Magid uncovered that the best opportunity for this brewer to appeal to its loyal drinkers while attracting new ones was through a combination of two tested brand positionings, incorporating a key brand value that resonated with their target audience. These insights were captured and socialized across the brewery’s cross-functional teams via a powerful video storytelling deliverable, driving home how the target audience interacts with the category and brand. This strategic guidance has set the brewery on a path to solidify its brand loyalty and expand its reach in the ever-evolving craft beer market.