Tech retailer’s path to transforming shopping experiences and unlocking new revenue streams

A household name in consumer electronics, faced the challenge of differentiating itself in a saturated market. They needed to not just sell products, but create a brand experience that resonated with customers on an emotional level. With Magid’s expertise, they unveiled a new retail strategy: an engaging, ad-supported media network that weaved together meaningful content with consumer insights.

This transformative approach reframed them as an experiential solutions provider, delivering personalized technology insights and fostering deeper connections with their audience. The impact on the brand was unmistakable, with a remarkable increase in its perception across various fronts, positioning them not only as a tech retailer, but as a trusted expert in the digital age.

A testament to the success of this partnership is reflected in the numbers – a significant leap in brand perception scores and the media network’s evolution into a multi-million-dollar venture. 
Brand Perception Improvements:

(increases on a scale of 100)
+16 points » Helps me learn how I can use the latest technology
+15 points » Gives me new ideas about how technology can improve my life
+15 points » Provides in-depth information about products and services
+14 points » Has products and services not available anywhere else
+14 points » Cares about its customers
+14 points » Helps me understand the products and services I am purchasing
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