Forbes | YouTube » Cinema In Crisis: Inside The Fight To Reclaim America’s Movie Night

Americans wondering what dinner and a movie might look like after coronavirus can cast their eyes down south to Texas, where Santikos Entertainment has fired up the popcorn machines for the first time since pandemic shutdowns began six weeks ago.

It’s starting small, opening just three of its nine theaters in the San Antonio area, and offering tickets to Trolls World Tour and Vin Diesel’s action-packed Bloodshot for just $5. The Georgia Theatre Company was weighing whether to make a similar bid for moviegoers when the state allowed theaters to reopen for business Monday, only to temper those plans as the White House criticized Gov. Brian Kemp for moving too fast — a sign that the nation’s movie houses are far from finding a happy ending.

Magid’s Mike Bloxham shares his thoughts on what the reopening of theaters might look like across the country with Forbes: