How kids shape family decision-making » From pestering power to family influencer

As our resident kids experts, Sarah Holmes and Molly Ludwig know how valuable kids’ opinions and insights are in driving family decision-making – from what to buy, eat, watch and listen to, kids have more influence than ever in the decision cycles of parents. 

If you’re developing a product, service or content aimed at kids with only parent input, you might be effective in leading a parent to sample once – but it’s kids that will generate repeat investment.

From the pestering power of toddlers to tweens and teens becoming family influencers, Sarah and Molly discuss why you can’t underestimate kids, and the important role kids play in shaping family decisions.