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The Collaborator Advantage: Precision, Power, and Professionalism
Successful content organizations—be they marketing, entertainment content or news—need to produce a lot of content to feed the requirements of today’s landscape. That makes the demands on…
Doing More with the Same: A Smarter Path Forward for Public Media
Local stations are the backbone of public media—deeply embedded in their communities, telling stories that matter, and serving as trusted sources in an increasingly fragmented media landscape. But despite…
The Scalpel vs. the Swiss Army Knife: Why Content Creation Needs Precision AI
The headlines are loud and clear: AI is here to reshape the workforce, promising unprecedented efficiency and sparking fears of widespread job displacement. This narrative is particularly intense in the…
GPT-5 Is Here. But Is It Enough for Teams That Care About Connection?
Every time there’s a new AI release—like GPT-5—the digital world lights up with headlines about faster outputs, sharper reasoning, and flashier demos. For casual users, it’s undeniably impressive….
Mind the Gap: Why Utility Providers Struggle to Get the Credit They Deserve
The JD Power Annual Utility Brand Perception study was released last week, offering its rankings of energy providers across multiple performance factors. JD Power has been doing this study for years. And yet,…
FAST TV Isn’t Slowing Down. Understanding the Audience Is the Key to Keeping Up
The buzz at StreamTV 2025 was loud and clear. The FAST (Free Ad-Supported Streaming TV) space is expanding at a breakneck pace. But so are the challenges. As platforms race to attract viewers and ad dollars,…
Announcing AccuracyCheck: The First AI Hallucination Detector for Newsrooms
Journalists are stretched thin. AI can give them back time to focus on quality storytelling and community impact by taking care of routine tasks. It seems like a perfect match. However, without…
When Emotions Lead, Audiences Follow
How Emotion, Empathy, and Intelligence Are Fueling the Next Era of Media Strategy At this year’s CTAM Think conference, Magid’s Jill Rosengard Hill, an expert in media and consumer research, had the…
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