News + Information Content

Forecasting the future of media and meaning

If you understand how they feel, you know what they will do.

Magid’s unique combination of psychographic and behavioral insights power the biggest names in news and information around the world. Magid brings nearly 70 years of experience and insight to frame questions better and contextual insights like no one else can, digging into the what and why of your audience. Tapping into individual psychology and the sociological forces around us, Magid will help your team understand what information matters most, where to share what, and how to keep ahead of your competition in the face-paced digital age.

Our default mode is staying ahead

While other firms are still scratching their head at how to succeed online, Magid is leading the transformation of legacy media organizations and groundbreaking, hyperlocal projects across the globe. Our winning strategy is simple: look two moves ahead of your competition. Whether you’re exploring new opportunities or looking for a partner in launching a new product, service, or organization, Magid supports news and information clients through all aspects of their operation.

Exploration: Research & Industry Knowledge

Master the media landscape with Magid’s deep research expertise.

Our mixed-methods research approach, led by PhD and Masters level researchers, ensures you get actionable accurate insights. We start with qualitative studies to grasp the context, then validate with quantitative data. With advanced analytics and live dashboards, we help you dig deep into the data and understand the story behind the numbers. Reliable samples from quality panels and recruiting partners ensure your questions are answered precisely.

Creation: Content & Communications

Craft authentic content that captivates and converts.

Whether launching an impact campaign or fine-tuning your brand voice across platforms, Magid adapts to your needs. We understand how content and channels align in the digital world, asking the right questions and leveraging psycho-social dynamics to maximize your reach and engagement. Our expertise ensures your content hits the right audiences, keeping them engaged and coming back for more.

Direction: Strategy & Operations

Navigate the digital age with innovative strategies and operations.

In a world where information strategy is constantly evolving, Magid helps you stay ahead. From manufacturing to media, we elevate our partners by embracing new technologies and psycho-social commerce insights. Whether you need to innovate through global crises or keep up with daily trends, Magid provides the strategic direction to keep your operations on course and your public presence strong.

Collaboration: Managed Services & Coaching

Transform your team with Magid’s expertise and hands-on support.

Integrate Magid into your organization and tap into nearly seven decades of industry experience. We take an active role in shaping your organization’s future, turning key stakeholders into media-savvy leaders. Our comprehensive coaching and managed services ensure your team becomes polished, top-tier professionals, ready to face any challenge with confidence and expertise.

Magid’s impact across the news & information landscape

From legacy leaders to novel startups, Magid continues to shape the future of news and information. Our teams work fluidly to share expertise, experience, and the latest research, ensuring we never miss a need-to-know update. As the internet becomes more and more a part of our daily lives, Magid is ready to help your company get ahead of the information game.