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Magid’s Zak Shaikh to join Promax 2019 panel

Magid’s Zak Shaikh to join Promax 2019 panel

LOS ANGELES, May 31, 2019 – Magid’s Zak Shaikh joins a panel of industry experts for a panel on the future of entertainment in an age of ubiquitous data at this year’s Promax 2019 – The Entertainment Marketing Conference. The conference will be held June 4-6, 2019 in the JW Marriott at L.A. LIVE, Los Angeles.

Promax 2029: How I Learned to Stop Worrying and Love the Data

Thursday, Jun 06 / 12:30 PM – 1:00 PM / Diamond 4 room

Travel with us ten years into the future to the utopian new, new Golden Age of TV. The big streaming services are all running smoothly. Data ensures that everyone finds just the right show just when and where they want it. Every ad is perfectly customized and amazingly relevant. How did all the turmoil of the late 20-teens give way to all this awesomeness? We’ll ask our panel of experts to take us through the critical innovations in data-driven creative and audience acquisition techniques from back in 2019 and beyond that got us here.

Part of the Data & Design content pod: In 2019, a gut instinct simply isn’t enough. This immersive block of sessions will show you how data can help make your creative more effective, without turning you into a robot.


Brian Briskman, Co-Founder, Likewise
Kent Rees, Co-Founder, Likewise
Caty Burgess, SVP Marketing & Media Strategies, The CW
Zak Shaikh, Senior Consultant, EmotionalDNA® / Magid
Jeffrey Jones, Executive Director, The Peabody Awards

Visit the Promax 2019 – The Entertainment Marketing Conference site for information and to register.

About Promax
Promax is the global association for entertainment marketing professionals. Since 1956, its members have harnessed passionate fandom to drive bottom line results and build the world’s biggest media brands. Promax’s Entertainment and Marketing Conference is the world’s leading annual entertainment marketing and design event, bringing together the top creative, brand, and strategic teams in media and entertainment to explore new strategies, network, and showcase the greatest campaigns in entertainment marketing.

About Magid
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.


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