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At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
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Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
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At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with CollaboratorAI newsroom
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
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At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Virtual reality games may get most of the press (and the development resources) but a new study suggests that VR users actually prefer doing other things when they’ve strapped on their headset.
The study, by Frank N. Magid Associates, found that among those who use VR, 72% said they enjoyed things like short videos and TV experiences, while 63%–still a good number–liked the games they’d played. All told, 89% of respondents who’d bought a VR headset said they were “satisfied” or “very satisfied,” and 61% said their gear had performed better than they’d expected. Fully 90% said they thought their device was easy or very easy to use, an interesting number given that some VR systems, especially high-end tethered platforms like the Oculus Rift or HTC Vive, can come across as a bit intimidating. In the end, the numbers should give consumer VR companies a reason to feel good even as they struggle to grow their still-relatively nascent technology to true mainstream status.
View the original article at Fast Company.
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