The Magid Monthly – December

We shape business strategies with prescriptive consumer intelligence and provide the activation tools you need for immediate results. As a valued associate, you are receiving our monthly take on what makes people tick and how we leverage that to drive growth for our clients. 

Here is Your Executive Newsbrief for December:

• News Brands Win… and Lose… on Election Night: See how our latest study identifies the urgent mandate for local and national news brands.
• Retail Brands Win… and Lose… This Season: Explore how consumer sentiment impacts retailer performance, and why Amazon delivered. Find out how to leverage your brand’s insights through our Brand eDNA®.
• Should You Really DIY Your AI?: They stakes are too high to go it alone. You may need a Collaborator.
• ‘Tis The Season for Sales & Ads: Utilize AD.VANTAGE to ensure your brands cut through the noise each season. 
• Order The Explorer: Learn how Magid CX Explorer can elevate customer experience.
• Welcome Paul Childers & David Kessler: Get to know Magid’s new Business Development partners.
• Games News: Level-up your gaming IQ.
• Does Coke Deliver?: Read COO Jaime Spencer’s thoughts on Coca-Cola’s use of AI-driven creative for their holiday campaign.
• Magid Media Mentions: See Jaime quoted in Variety on trends for team-reporting cable news’ biggest stories, our Janet Early quoted in Adweek for her thoughts on holiday spirit trends, and our Mike Bloxham celebrating World Television Day at TVOT 2024.
• 2025 – The Year of the… Moose?: Learn the Pantone color of the year, and how emotional intentionality matters. BrandEDNA® helps brands better leverage their consumer emotions, driving engagement and business results.
• Naughty or Nice, You Better Know What To Get Them: Unlock strategies for engaging with younger consumers through Magid’s Generation Z Strategy Program and our Kids/Family content research.Magid wishes you and yours a happy and healthy holiday season, and best wishes for 2025!

Election Night Results are In!

For news brands of all sizes and on all platforms, that means both opportunity and risk as they try to bridge our national divides and changing consumption dynamics.

Our Election Night Insights report will impact all companies that create and/or distribute news content or advertise within unique national events like this. News brands need to establish and maintain a unique positioning – deftly navigating consumer desire, brand opportunity, and landscape disruption. And that’s where we come in. Talk to Bill Hague to learn more.

Contact Bill and our Media + Entertainment team

LET’S TALK »

 Cyber Monday Results are In!

Amazon delivered – emerging as the top retailer in the eyes of consumers. With major players like Target and Walmart also offering enticing early deals, competition was fierce. However, our deep dive into Magid’s Brand eDNA® dashboard – thanks Kara and Cole – confirmed Amazon’s dominance among shoppers. This record-setting event underscores the importance of understanding consumer perceptions and brand love. By leveraging Brand eDNA®, we offer insights into what truly drives retail success and consumer favor. LET’S TALK 

Contact Mike and our Consumer Brands + Services team
 

LET’S TALK »

Looks Like You Could Use a Collaborator

Perhaps your company’s first steps into “DIY AI” this year have not worked out so well:

• More labor than imagined
• Less reliable results than hoped for
• No real savings in time or personpower
• No real increase in content quality
• No way to track the work

Our Collaborator content generator – “Pro” for corporate clients and “Newsroom” for news orgs – creates customized and exclusive, quality, on-brand, research-informed, and expert-driven sales & marketing content, with industry best-practices, AI-accelerated at scale, trackable, and generated in minutes. A ready-to-use performance and productivity tool you can trust.LET’S TALK 

Download now »

Elevate your content with Collaborator Professional: Create impactful, expert-driven content at scale for better audience connection and superior ROI. Let’s Talk Collaborator Professional »

Contact CEO Brent Magid to discuss Collaborator
 

LET’S TALK »

Are you capitalizing on holiday sales?

With high consumer awareness and a resulting lift to positive brand perception, holiday sales are a surefire way to get your brand noticed this holiday season.

The holiday season brings an influx of ads. Utilize tips and best practices from Magid AD.VANTAGE to ensure your marketing stands out from the noise.LEARN MORE 

A look back at last season’s holiday ad trends ^These trends hold true for this year, too! Some key findings to consider for this year’s holiday marketing:Age matters! Ensure your marketing is designed to resonate with the audience you most want to target.Busy parents rely on holiday ads. About half of parents with young kids are influenced by the holiday ads and sales they see.Discover how impacts of holiday advertising vary across demographics and lifestyles to fine-tune your campaigns year-round.LEARN MORE 

Contact Bill and our Media + Entertainment team

LET’S TALK »

Discover the Brands Consumers Love

Which retail brands stand out in the hearts of consumers? Our recent survey of thousands of shoppers uncovered the Top 10 brands that truly inspire love and loyalty.

Traditional metrics like stock prices often miss a key aspect: emotional connections. Our findings highlight these hidden consumer perceptions, offering insights beyond the numbers.

Brand eDNA, our data-set & dashboard, quantifies the emotional landscape and contextual signature of over 700 brands within and across categories. LET’S TALK 

Contact Mark and our Consumer Brands + Services team
 

LET’S TALK »

Which Brands Do Consumers Find Thoughtful?

With a spirit of gratitude, we’ve turned our curiosity to understanding which brands consumers perceive as “Thoughtful.” We asked thousands of consumers to identify the brands they associate with this valuable trait, and their top choices are revealing.

Brand eDNA helps you discover beneficial partnership opportunities and more accurately assess the impact of your branding and marketing strategies. Curious about what consumers are saying about your brand? Let’s talk and explore how our insights can guide your future strategies.LET’S TALK 

Contact Jill and our Media + Entertainment team
 

LET’S TALK »

Unlock Brand Insights with Brand eDNA: Analyze 700+ brands, understand consumers, and enhance media strategies.

Let’s Talk Brand eDNA »

Elevate Customer Experience with Magid CX Explorer

Traditional brand trackers often fail to meet the demands of today’s dynamic consumer landscape. Magid CX Explorer offers a solution, enabling CMOs to effectively manage and enhance customer experience. This tool provides consistent evaluation across all touchpoints, offering real-time feedback from consumers with verified brand interactions. In key sectors like retail and healthcare, Magid CX Explorer identifies where your brand excels and offers strategies to improve. This innovative approach fills the gaps left by traditional metrics, giving the CMO actionable intelligence to strengthen brand engagement.LET’S TALK 



Download now »

Meet Paul Childers

Magid proudly welcomes Paul Childers as a new Vice President, Business Development, bringing global expertise and proven success in helping partner companies drive growth, innovation, and strategic success across industries.
With over 20 years of experience spanning the globe, Paul has lived and worked on three continents and brings a unique perspective to our clients as both an operator and a strategic advisor. Paul has held executive roles at leading companies like Comcast, DIRECTV, and Liberty Global, where built and managed streaming and digital services, held regional P&L responsibilities and has led marketing, customer/subscriber acquisition and retention efforts.

Paul is Denver-based and reachable at pchilders@magid.com. 

Meet David Kessler

Magid proudly welcomes David Kessler as a new Sales Director, bringing a wealth of B2B Technology expertise. With over 5 years of experience with companies such as Oracle and RSA Security, David has helped clients with SaaS solutions on an enterprise level. He will serve the Tech sector and other consumer brands with our suite of consumer intel-driven activation solutions including Collaborator Pro.
 David is New York-based and reachable at dkessler@magid.com.

News from the Games Team

The Games category continues its unrivaled growth and multimedia influence. We and our clients couldn’t be happier.

This month saw some great big launches:

Marvel Rival and Path of Exile 2 combine to drive Steam over 39 million concurrent usersInfinity Nikki – open-world dress-up game – exceeds 10 mil downloads

Our Mike Salmon and Matt Bertz and Mike Mahardy and Clifford Mountan joined key clients in Los Angeles at the GamesBeat Hollywood & Games conference, capped off with The Game Awards 2024. Congrats to all of the nominees and winners. 

Contact Mike and our Games team
 

LET’S TALK »

Have a Coke and a… Simile?

Did the venerable Coca-Cola deliver again with its annual holiday campaign? COO Jaime Spencer and others on our Tech team weigh in here on this AI-driven creative move, and offer clients a trusted AI-driven solution of our own.

Jaime Spencer featured in VARIETY as Primetime ‘Avengers’ Break from Traditional Cable News

MSNBC is breaking away from traditional cable news with its “Avengers” format, featuring Rachel Maddow, Nicolle Wallace, and Joy Reid teaming up alongside other network talents. This innovative approach moves beyond single-host programs, offering a collaborative, event-like presentation to navigate significant news moments.

As Jaime Spencer from Magid advises, balancing engaging discussions with audience engagement is key; our research indicates that managing vocal personalities requires deft handling to maintain viewer trust. 

Janet Early featured in ADWEEK on Spirit Trends

Cheers to Janet Early for her feature in T.L. Stanley’s ADWEEK article, where she discusses holiday trends in the Spirits category. Consumers are reportedly “cash-strapped and connection-hungry,” with younger generations valuing social experiences tied to their purchases.Looking to elevate your brand strategy? Brand eDNA® offers insights across 700+ brands, surpassing single-industry benchmarks to enhance your consumer engagement approach.Connect with Mark Hosbein to craft your brand’s strategy.

Mike Bloxham Speaks at TVOT NYC 2024

World Television Day was celebrated last month, as Mike Bloxham was in Times Square at the “TV of Tomorrow” TVOT NYC 2024 show! This exciting event, hosted by industry leader Tracy Swedlow, featured engaging panels and discussions at the Hard Rock Cafe.At Magid, we’re equipped with the consumer insights and business solutions needed to boost your TV ROI. Although the event has passed, the conversations and insights shared remain invaluable for shaping the future of television.Interested in how we can enhance your TV strategies? Let’s connect and explore the possibilities together. A big thanks to our SVOD clients subscribed to SubScape – our audience analysis toolkit places their viewing audiences into distinct profiles. Then our streaming and studio partners can set the strategy and activations to bring up LTV and bring down CAC.Want to learn more? 📺 Connect with Mike» 

Congratulations to 17-1230, aka “Mocha Mousse”

“Mocha Mousse” is the Pantone Color of the Year 2025.

Qualities cited included Comfort, Indulgence, and Warmth. Making you thirsty or hungry? 🙂  Colors evoke emotions, and emotions drive brand love. Magid has the actionable intel on how to leverage the consumer emotional landscape for business results for your brand.Our Brand eDNA® is the data-set & dashboard that quantifies the emotional landscape and contextual signature of over 700 brands in and across 40 categories – we learn the intentionality of consumers measured from 15K respondents across 60 attributes.Connect with your Magid rep, maybe you can grab a 17-1230 some day.

Driving Engagement with Gen Z:

Find effective strategies to connect with Gen Z—69 million Americans born between 1997 and 2012.

Our Magid Generation Z Strategy Program offers deep insights into the psychological and sociological motivators behind Gen Z’s unique behaviors. Understand how their always-online worldview shapes brand expectations, and discover which top brands are winning their attention.

Get actionable steps to optimize engagement and drive results with this influential gen. Contact Lindsey Bothun. LET’S TALK 


Download now »

Driving Engagement with Younger Viewers:

Talk to Sarah for insights you can put to work right away.

Magid knows Kids. And Teens. And Young Adults. Our SVP, Sarah Holmes has built a career on actionable intelligence across these distinct demos, for clients from Hollywood to Madison Avenue. A recent article in Deadline is right in Sarah’s wheelhouse: YA TV. She agrees with the hypothesis – the need for new and relevant young voices and that this market will continue to be there (and not just for narrow YA audience!). And Sarah notes that while it’s great that studios are starting to listen to their younger team members, Magid is demonstrating how critical it is to listen to the young consumer voices too.

Connect with Sarah for proprietary viewer insights and the game plan to turn them into profitable engagement. LET’S TALK 


Talk to Sarah » 

Happy Holidays from all of us at Magid 

These popped up in several of our feeds and made us giggle. We can’t vouch for their quality – go to geeksoutfit.com, if you dare.

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Our experts help our clients 1) understand the world, 2) understand their world, and then 3) do something about it. Our services are Insights, Data Products, Solutions, and Activations. Our approach is Courageous Thinking. Our clients are business leaders in consumer intelligence and workflow solutions (departments including Marketing, Research, C-suite) across Media & Entertainment (including information content born of our News & Information expertise), Consumer Products & Services (with specialty categories such as Retail), and Gaming.© 2025 Magid. All Rights Reserved.