Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
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Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
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The definitive segmentation and audience toolkit for streaming video
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At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsroom.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Magid has long believed that attitudinal research is critical to shake up and ultimately strengthen strategy because people change their mind before they change their behavior. This is true not just of the consumers who watch our newscasts or visit our mobile apps, but also of the marketers and advertisers who buy from us. So Magid talks to these customers as well to understand their ideals and how companies can better deliver. With so many options available to local advertisers today, it’s important for sales teams to not only deliver advertising solutions that work – they also need to appeal to the advertisers’ goals and prove the value of their advertising solution.
We recently compared what advertisers say is the most important to them with satisfaction for each of those areas. 78 percent of advertisers ranked ROI/results for their business a 10 out of 10 in importance, but only 16 percent are actually satisfied with the ROI they get from their local media spending.
The chart below outlines areas of opportunity for improving advertiser satisfaction in areas of importance.
The importance-satisfaction gap presents an opportunity for sales teams to better meet expectations and demonstrate the value they bring. In order to drive specific improvement across the drivers of overall satisfaction and importance, they need to focus on improving three key areas:
Relevancy
Transparency
Competency
Understanding that advertisers are human, and are ultimately consumers of the same elevated, customized experiences that we’ve all come to expect, sales teams should aim to improve in these areas while delivering a customized, personal approach. Rather than focusing on specific products, they should work to highlight solutions and key performance indicators that will drive their advertiser’s business.
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