See Magid at SXSW 2026

See Magid at SXSW 2026

A SXSW Fireside Chat | Tuesday, March 17, 10 a.m. | The LINE Hotel

The Importance of Being Authentically Human in the AI Era

As Agentic AI evolves from generating content to executing workflows, the value is shifting. While machines master the “doing,” the uniquely human “being” becomes the advantage.

Join Brent Magid (President & CEO, Magid), Sam Feist (CEO, C-SPAN), and moderator Kathryn Lundstrom (ADWEEK) for a can’t-miss conversation for media and brand marketing execs. Explore the new standards for leadership and consumer trust in a world of synthetic perfection. Learn how to lead with soul in an age of agents, and how to ensure technology serves humanity rather than replaces it.


SAM FEIST
CEO
C-SPAN



BRENT MAGID
President & CEO
Magid



Moderated by
KATHRYN LUNDSTROM
ADWEEK


Fairmont Booth 312 | March 16-18, 2026

Your data shouldn’t sit idle in a spreadsheet. Your editors shouldn’t waste hours rewriting bad AI outputs and triple-checking for hallucinations. And your creative team shouldn’t have to choose between speed and editorial integrity.

Collaborator is a suite of professional content tools that bridge the gap between creative intuition and audience intelligence. Built on 7 decades of Magid’s media experience, it combines industry expertise, consumer data, and agentic AI to transform ideation into campaign strategies and multi-channel execution.

Collaborator offers a flexible model that integrates into your existing workflow to drive seamless execution across every platform.

Collaborator will help your team:

  • Move from data to strategy to content, all in one platform
  • Turn notes & video/audio files into multiplatform content in seconds
  • Scale without losing your soul with BrandSync™ brand customization
  • Repurpose resources from gathering to drafting with the Collaborator API
  • Unlock your archive into a searchable, monetizable knowledge base
  • X-Ray your content quality against 70 years of consumer research
  • Eliminate hallucinations & AI error with AccuracyCheck™

Want to see how Collaborator can become your team’s content multiplier? 

Book a demo with Magid at SXSW