We provide solutions in crucial business areas for today’s ever-changing markets:
Communications
Master the art of impactful communication to connect with your team and your audience.
Talent + Executive Coaching
Tailored coaching to elevate leadership presence, confidence, and clarity in every interaction.
Our AI-driven tools turn proprietary consumer intelligence and your inputs into on-brand strategy briefs and written comms.
Unleash content creation with Collaborator Publisher.
Where audience intelligence meets impact
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Get ahead with unparalleled consumer insights and strategic activation.
Propel your business forward with AD.VANTAGE
Crack the code to audience engagement with eDNA
Transform your brand’s engagement and drive growth with emotional Insights
Transform your brand’s inclusivity with DiversityLens
Unlock cultural insights to shape your brand’s strategy
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
We provide solutions in crucial business areas for today’s ever-changing markets:
Communications
Master the art of impactful communication to connect with your team and your audience.
Talent + Executive Coaching
Tailored coaching to elevate leadership presence, confidence, and clarity in every interaction.
Our AI-driven tools turn proprietary consumer intelligence and your inputs into on-brand strategy briefs and written comms.
Unleash content creation with Collaborator Publisher.
Where audience intelligence meets impact
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Get ahead with unparalleled consumer insights and strategic activation.
Propel your business forward with AD.VANTAGE
Crack the code to audience engagement with eDNA
Transform your brand’s engagement and drive growth with emotional Insights
Transform your brand’s inclusivity with DiversityLens
Unlock cultural insights to shape your brand’s strategy
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
We provide solutions in crucial business areas for today’s ever-changing markets:
Communications
Master the art of impactful communication to connect with your team and your audience.
Talent + Executive Coaching
Tailored coaching to elevate leadership presence, confidence, and clarity in every interaction.
Our AI-driven tools turn proprietary consumer intelligence and your inputs into on-brand strategy briefs and written comms.
Unleash content creation with Collaborator Publisher.
Where audience intelligence meets impact
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Get ahead with unparalleled consumer insights and strategic activation.
Propel your business forward with AD.VANTAGE
Crack the code to audience engagement with eDNA
Transform your brand’s engagement and drive growth with emotional Insights
Transform your brand’s inclusivity with DiversityLens
Unlock cultural insights to shape your brand’s strategy
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
We provide solutions in crucial business areas for today’s ever-changing markets:
Communications
Master the art of impactful communication to connect with your team and your audience.
Talent + Executive Coaching
Tailored coaching to elevate leadership presence, confidence, and clarity in every interaction.
Our AI-driven tools turn proprietary consumer intelligence and your inputs into on-brand strategy briefs and written comms.
Unleash content creation with Collaborator Publisher.
Where audience intelligence meets impact
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Get ahead with unparalleled consumer insights and strategic activation.
Propel your business forward with AD.VANTAGE
Crack the code to audience engagement with eDNA
Transform your brand’s engagement and drive growth with emotional Insights
Transform your brand’s inclusivity with DiversityLens
Unlock cultural insights to shape your brand’s strategy
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
A SXSW Fireside Chat | Tuesday, March 17, 10 a.m. | The LINE Hotel
As Agentic AI evolves from generating content to executing workflows, the value is shifting. While machines master the “doing,” the uniquely human “being” becomes the advantage.
Join Brent Magid (President & CEO, Magid), Sam Feist (CEO, C-SPAN), and moderator Kathryn Lundstrom (ADWEEK) for a can’t-miss conversation for media and brand marketing execs. Explore the new standards for leadership and consumer trust in a world of synthetic perfection. Learn how to lead with soul in an age of agents, and how to ensure technology serves humanity rather than replaces it.
![]() SAM FEIST CEO C-SPAN | ![]() BRENT MAGID President & CEO Magid | ![]() Moderated by KATHRYN LUNDSTROM ADWEEK |

Fairmont Booth 312 | March 16-18, 2026
Your data shouldn’t sit idle in a spreadsheet. Your editors shouldn’t waste hours rewriting bad AI outputs and triple-checking for hallucinations. And your creative team shouldn’t have to choose between speed and editorial integrity.
Collaborator is a suite of professional content tools that bridge the gap between creative intuition and audience intelligence. Built on 7 decades of Magid’s media experience, it combines industry expertise, consumer data, and agentic AI to transform ideation into campaign strategies and multi-channel execution.
Collaborator offers a flexible model that integrates into your existing workflow to drive seamless execution across every platform.
Collaborator will help your team:
Want to see how Collaborator can become your team’s content multiplier?


