Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
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Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsrooms.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
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Crack the code to audience engagement with eDNA
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At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsrooms.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsrooms.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Propel your business forward with AD.VANTAGE AI
Transform your brand’s engagement and drive growth with emotional Insights
Unleash journalism with Collaborator Newsrooms.
Where audience intelligence meets impact
Unlock cultural insights to shape your brand’s strategy
Transform your brand’s inclusivity with DiversityLens
Crack the code to audience engagement with eDNA
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Research looks at consumer behavior and attitudes towards the travel, hospitality and leisure categories
NEW YORK, June 22, 2020 – Magid announced today that Vice President and Strategy Consultant Rick Garlick will be presenting findings from its Travel, Hospitality, Fitness and Leisure (THL) tracker at upcoming events for travel associations SITE and TTRA.
Magid’s THL consumer insights tracker looked at the evolving consumer behavior, attititudes and future views of these industries in relation to the coronavirus.
In the first wave of this research, fielded April 7-10, Magid found that there were significant deficits in trust throughout the travel, hospitality and leisure sectors, as fewer than half of consumers trusted the industry to take the necessary steps to ensure their health and safety in the future.
Consumers also reported a hesitancy to reengage with certain activities within six months, such as taking a cruise or staying overnight in a private vacation rental.
In an online forum for the Travel and Tourism Research Assocation (TTRA) on June 24 at 1:00 p.m. ET and in a webinar for the Society for Incentive Travel Excellence (SITE) on June 26 at 11:00 a.m. ET, Garlick will present key findings from the next phase of this Magid research conducted late May into early June.
Garlick will also provide specific steps that companies can take to regain consumer’s trust and re-ignite engagement within the travel, hospitality and leisure industries.
About Magid
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.
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