Podcast: Creating an emotional connection with consumers through store brands

Retailers need to use science to engage specific audiences and to better understand their customers, says Matt Sargent, senior vice president of Magid, in this podcast with Store Brands Editor-in-Chief Lawrence Aylward.

Listen to the entire podcast here.

Check out these other Magid posts:

• Netflix is Tops with Moms
• Magid Announces AdWeek Webinar: Use Emotions to Overcome Marketing’s Challenges
• Emotions Over Data: Why Advertisers Should Rethink Their Strategy Ahead of Upfronts
• Google buys Tenor to Power GIFs