The True Cost of DIY AI Heading into 2025 many businesses are drawn to the idea of building their own AI-powered platforms, convinced it will save money and provide a competitive edge. But here’s the…

There’s no other way to say it: 2024 was a difficult and tumultuous year for local newsrooms. From cost-cutting measures leading to dwindling resources, to journalists leaving the industry due to burnout,…

For their recent Holiday campaign, Coca-Cola brought together three AI studios (Secret Level, Silverside AI and Wild Card) to work on three commercial versions, reportedly using the models Leonardo, Luma and…

As we approach 2025, consumers are evolving, and businesses must adapt to these changes to succeed. The Magid Consumer Zeitgeist Report offers essential insights into this transformation, revealing a…

Many brands are missing the mark with Hispanic consumers. Marketing budget allocation is often low, Many brands are missing the mark with Hispanic consumers. Marketing budget allocation is often low,…

“If I had asked people what they wanted, they would have said a faster horse.” This Henry Ford quote is often used to argue against investing in consumer research, implying that consumers can only…

Recently, OpenAI introduced a new model dubbed “o1,” and it is making waves. Aimed at addressing complex logical reasoning and multi-step problems, the “Strawberry” model seems to utilize a technique…

What’s become hotter than Electric Vehicles? Emotional Value: the most important EV!  Increasingly, brand separation both in terms of brand power and financial performance, is being driven by the…