Magid’s Lauren McCluskey to present best practices for package testing online at Fuel Cycle Connect

LOS ANGELES, August 20, 2020 – Magid’s Lauren McCluskey has been invited to speak in a co-presentation with Abs Chamali, CEO of ConceptSauce, at Fuel Cycle Connect, a digital insights summit being held September 1 and 2, on best practices for package testing online.

Consumer Insights Needed Now: Best Practices for Package Testing Online
Wednesday, September 2, 2020 – 9 a.m. PST

In this unprecedented environment, actionable consumer insights are needed more than ever. Yet, in most cases, in-person qualitative is still not feasible. Enter the promise of online qualitative methodologies that have often been discussed yet rarely executed successfully. Today, Concept Sauce’s innovative tool combined with Magid’s best-in-class packaging expertise makes creating full-blown 3D ‘live’ stim a thing of the past. Learn how the two companies have collaboratively developed a winning formula for delivering the packaging insights clients need to make critical packaging and point-of-sale decisions.

Learning objectives:

• Best practices for how to leverage virtual shelves in a qualitative context.
• How to navigate partnerships with platform providers to successfully integrate virtual shelves into your pack test methods (i.e., when to do ‘live’ IDIs or focus groups vs. when to opt for asynchronous methods such as embedding the shelf into an online community or pre-work task).
• How to avoid classic pitfalls and headaches of stim creation, managing bias and groupthink online, etc.

About Magid
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.