NEW YORK, January 25, 2021 – Magid’s Mike Bloxham will join Natasha Hritzuk of WarnerMedia, HBOMax at CIMM’s 10th Annual Cross-Platform Video Measurement & Data Summit. The virtual event will take place over the course of two days on February 3 & 4, 2021.
This year’s Summit will continue the ongoing conversations around the state of cross-platform measurement and advancing the use of granular TV from the point of view of marketers, media companies and media buying agencies.
10th Annual Cross-Platform Video Measurement & Data Summit
Wednesday February 3, 2021 12:00 – 2:00 PM EST & Thursday, February 4, 2021 12:00 – 2:30 PM EST
BEYOND ORIGINALS: Drivers of Audience Growth and Retention in Streaming Video
1:00 – 1:15 PM EST
Natasha Hritzuk, VP, Consumer Insights, WarnerMedia Direct: HBOMax
Interviewer: Mike Bloxham, SVP, Global Media & Entertainment, Magid
Gaining new SVOD subscribers and AVOD users is challenging enough, but in an environment where almost 25% of viewers declare an intent to drop a service after watching a favorite series, user retention is critical – to both the services themselves and, increasingly, to advertisers leveraging AVOD platforms. While original content has proven to be a major factor for both user growth and retention, there are many other factors that impact the decision to retain a service and to keep using it. Features, functions and benefits beyond the content itself are becoming more critical in building user loyalty and habitual use. In this conversation, Natasha Hritzuk of WarnerMedia/HBO Max and Mike Bloxham of Magid discuss how streaming services are evolving to go beyond content to build and retain audience share.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.