Magid’s Katie Larson to open TVNewsCheck’s OTT News Summit
NEW YORK, June 7, 2019 – Magid’s Katie Larson has been invited to be the opening speaker at TVNewsCheck’s OTT News Summit on June 11 at the Microsoft Conference Center in New York.
TVNewsCheck’s OTT News Summit will explore all elements of the OTT value chain for news organizations. Sessions will cover local and national news content; back-end technology; product design and user experience; measurement; discovery and monetization. It aims to empower news organizations to frame and refine their deployment strategies on OTT, a rapidly expanding platform essential to reaching audiences, especially younger viewers.
OTT: The Complete Picture
Tuesday, June 11, 2019, 9:00 a.m.
Larson, VP Brand Strategy and Innovation at Magid, will open the Summit with a rundown of the latest data on OTT usage plus a forecast of major potential changes in the space, with a specific look at the impact on news media and broadcasters.
The Summit is presented in conjunction with Sports Video Group. Visit The OTT News Summit for information.
Katie Larson, Vice President, Brand Strategy and Innovation
As Vice President of Brand Strategy and Innovation, Larson develops content, marketing and brand strategies across digital and social platforms for a wide range of traditional and digital media clients. Katie is known for her keen ability to marry her operational expertise and robust understanding of the media landscape with consumer insights and data, resulting in actionable recommendations that deliver on her clients’ business objectives.
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.