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Magid Mentions: Local Media October 2019 Issue

Magid Mentions: Local Media October 2019 Issue

Below is our October 2019 Magid Mentions: Local Media issue. Join hundreds of other local media leaders and industry experts – click below and become a subscriber today!

4-minute read
How to create local content that extends beyond news – and why you should
Millennials now make up more than 60% of the 25-54 age demographic – and they connect with brands and content differently than previous generations. They’re looking beyond functional news for a broader array of content.

Magid research identified the top types of non-news information consumers are interested in – including areas that would specifically attract a Millennial audience.

» Read the post

3-minute read
“NEXTGEN TV” moniker resonates with consumers planning main TV set upgrade
Consumers react positively to the new NEXTGEN TV logo and key messaging about next-generation television, according to research conducted by Magid on behalf of Pearl TV.

“There is strong evidence to suggest that consumers see this as something more than what they have now and that it is unique and unlike anything available to them,” said Magid’s Bill Hague. » Read on

Join Magid’s Bill Hague at TVOT in NYC 12/4
Bill will present the latest research on NEXTGEN TV and results from the Phoenix Model Market. » Continue

1-minute read
“Judge Judy” tops ratings chart for milestone dozen weeks in a row
Judge Judy made it a dozen weeks in a row as syndication’s number one show in the session ending October 20.  » Continue

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