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Magid Mentions: Local Media July 2019 Issue

Magid Mentions: Local Media July 2019 Issue

Below is our July 2019 Magid Mentions: Local Media issue. Join hundreds of other local media leaders and industry experts – click below and become a subscriber today!

4-minute read
4 strategies for stations expanding to new content platforms
Whether you have an existing multi-platform strategy, you’re looking to grow and expand to new platforms (OTT, social media, podcasts, apps), or you’re just getting started, Magid’s Katie Larson shares four things to consider when assessing your current and future platform strategies. » Read the full story
10-minute read
How Keith Morrison and ‘Dateline’ became true crime sex symbols
The emergence of Netflix as a destination for true crime enthusiasts with such series as “Making a Murderer” has helped stimulate interest for all of the shows, according to Bill Hague, executive vice president at Magid. And some local TV stations are attempting to cash in on the true-crime wave. » Read on
What’s coming up
1-minute read
“Judge Judy” jumps 13% to rule syndication ratings
After weeks of schedule upheaval due to the Women’s World Cup Judge Judy returned to dominance, outperforming all of syndication in the session ending July 14 despite being in reruns for part of the frame. » Continue


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