Magid knows » reframing local

Local media organizations today are in a constant state of change – continually evolving and innovating to meet consumers‘ changing consumption patterns. When it comes to the quantity of content local newsrooms and local content teams are producing, the new daypart is really 24 hours a day, 7 days a week. How do you create new workflows that allow you to create content for OTT, digital and linear that can actually sustain an audience around the clock? And even if you get the workflow right, how do you deliver on quality? Magid’s Jaime Spencer and Marissa Nelson tackle these questions and more, and offer perspective on how to create local content that drives brand value and monetization opportunities.