We help solve the biggest challenges our clients have through:
Communications
Master the art of impactful communication to connect with your team and your audience.
Talent + Executive Coaching
Tailored coaching to elevate leadership presence, confidence, and clarity in every interaction.
Our AI-driven tools turn proprietary consumer intelligence and your inputs into on-brand strategy briefs and written comms.
Unleash content creation with Collaborator Publisher.
Where audience intelligence meets impact
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Get ahead with unparalleled consumer insights and strategic activation.
Propel your business forward with AD.VANTAGE
Crack the code to audience engagement with eDNA
Transform your brand’s engagement and drive growth with emotional Insights
Transform your brand’s inclusivity with DiversityLens
Unlock cultural insights to shape your brand’s strategy
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
We help solve the biggest challenges our clients have through:
Communications
Master the art of impactful communication to connect with your team and your audience.
Talent + Executive Coaching
Tailored coaching to elevate leadership presence, confidence, and clarity in every interaction.
Our AI-driven tools turn proprietary consumer intelligence and your inputs into on-brand strategy briefs and written comms.
Unleash content creation with Collaborator Publisher.
Where audience intelligence meets impact
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Get ahead with unparalleled consumer insights and strategic activation.
Propel your business forward with AD.VANTAGE
Crack the code to audience engagement with eDNA
Transform your brand’s engagement and drive growth with emotional Insights
Transform your brand’s inclusivity with DiversityLens
Unlock cultural insights to shape your brand’s strategy
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
We help solve the biggest challenges our clients have through:
Communications
Master the art of impactful communication to connect with your team and your audience.
Talent + Executive Coaching
Tailored coaching to elevate leadership presence, confidence, and clarity in every interaction.
Our AI-driven tools turn proprietary consumer intelligence and your inputs into on-brand strategy briefs and written comms.
Unleash content creation with Collaborator Publisher.
Where audience intelligence meets impact
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Get ahead with unparalleled consumer insights and strategic activation.
Propel your business forward with AD.VANTAGE
Crack the code to audience engagement with eDNA
Transform your brand’s engagement and drive growth with emotional Insights
Transform your brand’s inclusivity with DiversityLens
Unlock cultural insights to shape your brand’s strategy
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
We help solve the biggest challenges our clients have through:
Communications
Master the art of impactful communication to connect with your team and your audience.
Talent + Executive Coaching
Tailored coaching to elevate leadership presence, confidence, and clarity in every interaction.
Our AI-driven tools turn proprietary consumer intelligence and your inputs into on-brand strategy briefs and written comms.
Unleash content creation with Collaborator Publisher.
Where audience intelligence meets impact
Our comprehensive suite of products combines unparalleled consumer intelligence and advanced data expertise with strategy and activation, ensuring you’re always a step ahead of the competition.
Get ahead with unparalleled consumer insights and strategic activation.
Propel your business forward with AD.VANTAGE
Crack the code to audience engagement with eDNA
Transform your brand’s engagement and drive growth with emotional Insights
Transform your brand’s inclusivity with DiversityLens
Unlock cultural insights to shape your brand’s strategy
The definitive segmentation and audience toolkit for streaming video
Never miss a beat!
"*" indicates required fields
"*" indicates required fields
"*" indicates required fields
At Magid, we know what makes people tick and how to harness that to drive business growth. By deeply understanding human behavior, we aspire to transform the consumer experience and pave the way for a future where businesses thrive through genuine connection.
Sweaty palms. Heart palpitations. Is it fear? Or just love on the brain?
Scientifically, due to oxytocin, love and fear are two sides of the same coin. This got our eDNA™ team thinking – if streamers are looking for a thrill this Valentine’s Day, what video content will take their breath away?
We looked through the EmotionalDNA dataset to pull the top shows and movies with emotional attributes related to love, fear – or both. And the results may surprise you:

LOVE & FEAR – TOP 10 Shows & Movies

LOVE – Top 10 Movies

FEAR – Top 10 Movies
Did your favorites make the cut? If not, try our new EmotionalDNA Blender webapp to blend your favorite romcoms or horror films to find new recommendations of your own: https://emotionaldna.com/emotional-blender/.
Emotions are the heart of entertainment – and understanding what compels action is the key to driving consumer behavior. If you’re interested in learning more about eDNA, let’s talk.