Insurance brand fuels growth with strategic insights

In the competitive world of property and casualty insurance, standing out is essential. One of the largest insurers in the U.S. sought to accelerate growth by zeroing in on what mattered most to their key consumer groups—especially Millennials. To achieve this, they turned to Magid for a comprehensive strategy overhaul that would drive consideration, differentiation, and ultimately, business growth.

Magid deployed an expertly designed questionnaire that illuminated key consumer behaviors and preferences, from communication channels to product bundling and rewards. This data-driven approach was further strengthened by in-depth stakeholder interviews, ideation sessions, and advanced analytics. The result? A refined and activated strategy that aligned perfectly with the company’s operational capabilities, ready to make a real impact on their marketing and customer experience outcomes.

The results were substantial. The Head of Consumer Research & Insights praised Magid’s “Courageous Thinking” and the enhanced analytical approach that brought significant value to their business. By focusing on the most compelling offers and ensuring they resonated with targeted consumer groups, they were able to advance their marketing and differentiate themselves in a crowded market.