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Magid presenting on new Gen Z research at Media Insights & Engagement 2020

Magid presenting on new Gen Z research at Media Insights & Engagement 2020

NEW YORK – January 2, 2019 – The Media Insights & Engagement Conference has announced its sponsors and agenda for this year’s conference to be held January 27-29, 2020 at The Royal Sonesta in New Orleans.

Magid is pleased to announce it will sponsor the annual conference and that its own Mike Bloxham, SVP, Global Media & Entertainment will present.

Influencing the Influencer Generation: New Gen Z Research Revealed

Gen Z is highly sought after and increasingly important but they are over-generalized, relegating them to merely an age group, as opposed to a nuanced and complex generation shaped by complicated social dynamics and life events. Recently, Magid took a large-scale and in-depth look at the perspectives, beliefs, and media behaviors of Gen Z. Comparing this important generation to previous ones, the study aimed to help guide content creation, distribution, partnership, monetization, and innovation.

In addition to extensive qualitative work, Magid segmented 4,000 Gen Z participants using a Non-Negative Matrix Factorization (NMF) algorithm (widely used in recommendation engines and other applications) to accomplish both factor analysis and segmentation in the same solution. This presentation will highlight some of the most pertinent findings and what they suggest for our industry – for the first time in public.

Magid’s Mike Bloxham will take the audience through a topline of the report with an emphasis on this forward-looking Gen Z segmentation.

Track 2: Creative
 11:30am – 12:00pm


About The Media Insights & Engagement Conference

More than 300 industry peers will meet in Los Angeles to explore how to optimize engagement and viewers in the new content paradigm, and prepare for the future. Friends of Magid can mention VIP Code MEDIA19MAGID for a 20% discount to join.

For more on The Media Insights & Engagement Conference, visit the conference site. »

About Mike Bloxham
For over 25 years, Mike Bloxham has been disrupting, and re-defining the ways media and market research are employed to shape our understanding of the world around us and to better inform the decisions companies make. Currently the Senior VP of Global Media & Entertainment at Magid, he challenges conventional wisdom and uncovers new and actionable perspectives for brands, media and tech companies, and agencies to help them better understand and engage with audience attitudes and behaviors.

An acknowledged source of thought leadership, Mike speaks regularly at conferences and is a content contributor for MediaPost and others. His perspective is always consumer centric and has led to the successful execution of a large number of branding, communications, UX, product development and consumer insight studies. His past bona fides include being Director of Insight & Research for the Center for Media Design at Ball State University. There, he led the team that developed and deployed the observational research method behind the famous Middletown Media Studies as well as the Video Consumer Mapping Study for the Council for Research Excellence – still the most comprehensive media consumption study ever undertaken.

In his free time, Mike would like to say he’s climbing mountains, writing his memoir, and saving the animals of the world. But in truth, his favorite pastime is enjoying great food in good company.

About Magid
Magid is a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services. Since 1957, thousands of local and global brands in over 40 countries have engaged the firm for bold ideas that have helped achieve innovation and success. The Magid team is passionately curious and driven by the pursuit of improving human experiences with every engagement.

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