How a fortune 500 tech powerhouse accelerated customer engagement with a revitalized content strategy

In the ever-evolving landscape of technology and media, one Fortune 500 data infrastructure giant stood at a pivotal moment. They aimed to strengthen bonds with their audience and convert their robust data and technological prowess into captivating video content for their new streaming service. The ultimate goal? To drive engagement and demonstrate indisputable return on investment.

The Challenge: Drive awareness and engagement of new streaming platform

While the tech company was a formidable player in the industry, their current content strategy was not hitting the mark. Engagement was lackluster, and opportunities to connect with the audience were slipping through the cracks. They needed a fresh approach to not only engage with existing and prospective customers but also to showcase the ROI of their new video streaming platform.

Our Solution: A Tailored Approach to Content Reinvention

Magid stepped onto the scene to perform a comprehensive analysis, diving deep into the company’s content strategy and competitive landscape. Our findings revealed significant potential on various video platforms that remained untapped – opportunities that could foster a stronger community and channel audiences through the sales funnel.

The need was clear: to reset and expand the existing strategy, pushing boundaries beyond their owned streaming platform, to capture a wider audience. With our guidance, the company redefined their video production and distribution playbook, emphasizing priority platforms and optimizing the publishing strategy. The content was repurposed, and the publishing frequency intensified, ensuring that content was not only more frequent but also more relevant and engaging.

The Result: A Dramatic Surge in Engagement

Our client witnessed a phenomenal increase in organic referral traffic – a soaring 314% jump from Q1 to Q2. This triumph highlighted not just an optimized distribution strategy but also a revitalized brand that now resonated powerfully with its audience.

Our meticulous approach and strategic revamp helped the tech giant reestablish themselves as a leader in delivering not just technology but also captivating stories and invaluable experiences through their content.

The transformation of their content strategy didn’t just bring about a quantitative leap in traffic. It also revolutionized the quality of user interactions, laying bare human truths and advancing the brand’s understanding of their audience’s needs and expectations.

Elevate Your Content Strategy

Your brand’s potential is uncharted territory waiting to be explored, and with the right strategy, you can connect, engage, and grow your audience in ways you’ve never imagined. Let Magid’s expertise guide you through that journey.

Explore how we can elevate your engagement, propel your content and transform your digital landscape. Reach out to us, and let’s craft your success story.